This year's theme of taking Office 2.0 into the enterprise was a good and timely once with terrific speakers and case studies. However, I wonder if the theme will be as on point in 2009. With HP laying off 25,000+, Dell and others forecasting large IT cutbacks, and the implosion of the largest buyers of IT software, financial services ... I would posit the hope for Office 2.0 2009 is the SMB. With the VSB the target of 2006; the early adopters for 2007; and the enterprise for 2008, hopefully 2009 will be the time for the traditional laggards, the overworked and underresourced SMBs, to adopt Office 2.0 more rapidly. I believe we are seeing a very rapid and fundamental shift in Enterprise 2.0 buying habits from "bring it inhouse now, it's dirt cheap and great and works now not later" to more traditional ROI analyses with much longer sales cycle and cost justifications. Combined with IT spend freezes spreading across companies as I type, the enterprise boost for Office 2.0 may prove to be just that -- a boost but not the long term driver of adoption and change.